CharlesPrescott

Charles Prescott

Vice President, Global Knowledge Network Services

Direct Marketing Association, Inc.

www.the-dma.org  

Info on the speaker: 

In charge of professional education, library services and international membership services and government relations. International lawyer with 25 years’ experience and passion for direct marketing. Expert on privacy law and frequent speaker on industry issues.

Info on the company:

Oldest trade association in the world representing companies engaged in direct and interactive marketing and service providers to them.

Title of the presentation: 

The Echo Awards: The best direct marketing campaigns in the world

The problems/challenges:

Presentation of the best direct marketing campaigns from 2006 Echo competition: creative uses of media; surprising uses of the old media, the letter.

 At least 12 different campaigns and companies will be spoken about