Nestor Marquez

President DI PAOLA | MARQUEZ
CEO LATINA MARKETING NETWORK

WWW.DIPAOLA.COM.AR

Info on the speaker:

Seasoned Marketing Executive 20+ yrs of experience in Direct Marketing and Digital all over Latin America.

His experience goes across many industries on both client and consulting/agency side.

Du Pont, Argentine Post and Response Logic in the past and now My Special Book.
Wunderman, Manifesto DDB, Accenture. 

Nestor  have developed a rich experience in business, communications, marketing, and technology (both working and by training).

Master in Business Administration (Institute for Management Development of Argentina), System Analyst by training (Catholic University of La Plata Argentina), and Post Graduate studies in Corporate Communication.

Awards:

Neo Magazine Award on Direct Marketing 2004.
Agency of the year 2005.
Second Interactive agency in Mexico by Creative Association Mexico 2006.

Former President, Founder and Partner Manifesto DDB
Former President, Wunderman Mexico
Former CEO Response Logic Latina
Former EVP CRM Wunderman Latin America

Info on the company:

Di Paola is a pioneering agency in Latin America with offices in Argentina, Chile and USA. Di Paola | Marquez is now expanding to Mexico and soon Colombia and Brazil.

Title of the presentation:

HOW LATIN AMERICA IS TAKING HIGH RETURNS ON INTERACTIVE  AND RELATIONSHIP MARKETING

Latin America is a region of opportunities. Hot, natural and friendly, Latin Americans are early adopters of brands and technology.

Discover how companies  are using new media like the internet  to sell over 5% of all car sold in a particular market . How other companies are using virtual worlds to reposition  a beer brand into a more upscale market, and  how supermarkets are using loyalty cards to become more close to consumers. 

With the use of technology,  markets are not the same any more. Establish relationships with your clients one by one while manage clients as an strategic asset.

Target audience:

Executives of all kind of companies, VP and marketing directors or local and international companies. Directors of Advertising, Interactive and direct marketing companies.

The problems/challenges:

Companies are trying to differentiate themselves from a fierce competition while
customers and clients are demanding new ways of interacting with companies.

The solution of the problems:

Direct marketing programs, relationship and loyalty management programs. How internet is changing the way companies are making business.

Cases: www.Ford.com.mx, www.xxlager.com.mx  www.actioncity.la