Direct Marketing XXI Century
Conference 2008
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Conditions | Sponsorship | History | Contact us |
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Conference Program
| September 19th, Wednesday Welcome VIP Party |
| September 20th, Thursday 1st Conference Day |
| 10.00 – 10.20 | Opening ceremony Greeting from Oleg Khaev, RADM President | |||
| 10.20 – 10.50 | Development of the Post of Russian and direct marketing Oksana Kucheryavaya, Russian Post | |||
10.50 – 11.20 | DM in Russia today and tendencies of tomorrow Oleg Khaev, Russian DMA, President | Back to the Future. DM in Russia. Leena Basrur, Managing Director, Direxions India | ||
| 11.20 – 11.50 | Coffee break and press-conference | |||
| 11.50 – 12.30 | CM vs. CRM =Left Brain vs. Right Brain Marketing. Jay Curry, Jay Curry Associates, Amsterdam, Netherlands | «CHANGE THE RULES. From clichés to Success!» Alex Kotlyar, DM-Agency Marcus Goodwin, Russia | ||
| 12.30 – 13.10 | A new concept in direct marketing ¨Market as Conversations¨, Experience, Relationships and Digital Connections Nestor Marquez, President Di Paola | Marquez, CEO Latina Marketing Network, Mexico | |||
| 13.10 – 13.40 | History of DM success of BORK Mark Berger, Advertising director, Russia | |||
| 13.40 – 14.40 | Lunch | |||
| 14.40 – 15.20 | Exploding the Big Idea – How big brands have brought advertising ideas to life below the line. Great examples of how to integrate ATL and BTL work Daren Kay, Executive Creative Director TMW (Tullo Marshall Warren Limited), London, UK | Meaningful Analytics: Turning data back into people Leena Basrur, Managing Director, Direxions India | ||
| 15.20 – 16.00 | Intelligent customer communication. Hansaprint solution: all customers are not equal! Jouko Haapamäki, Development Manager / Hansaprint, Pat McGrew, Director, Kodak Versamark – Industry Marketing | DM as the basis of integration of marketing instruments. Choice of DM instrument depending on the task Mina Khachatryan, Marketing director, Comstar Direct, Russia | ||
| 16.00 – 16.30 | Coffee-break | |||
| 16.30 – 17.10 | Integration of media: keys of success for distance selling and direct marketing Aad Weening, Weening & Partner, Belgium | Personal Data Protection Law: BEFORE and AFTER Ilya Shagaev, DM-Basis, Moscow, Russia | ||
| 17.10 – 17.50 | Creation of effective one-to-one campaigns Dmitry Gadetsky, XEROX Russia | Integration of DM instruments into individual marketing communication and TTL solutions. Rules for effective low-budget projects Vadim Shiryaev, Managing Partner, UpGrape, Russia | ||
| September 21st, Friday 2nd Conference Day |
| 10.00 – 10.40 | New services of the Russian Post Nina Mogilevskaya, Head of Department of Postal Services of the Russian Post | Success of DM in Russian regions: what you should know about it Oleg Rovda, “Goryachaya Pressa” DM Agency, Krasnoyarsk, Russia | ||
| 10.40 – 11.20 | Leading technology for a modern mail room Andreas Schupp, Sales Director CEE, Böwe Systec | System of management for DM communications in real time Alexander Gaikalov, Alexander Grunichev, Connexions, Russia | ||
| 11.20 – 11.50 | Coffee Break | |||
| 11.50 – 12.10 | Direct Marketing explored and explained: Introduction Andy Owen, Andy Owen & Associates, UK | Direct marketing works! History of DM tests for subscription for MarketingPRO Magazine Mikhail Kapatsinsky, M-City, General Director | ||
| 12.10-12.30 | Special envelopes for best projects Alexey Kuzmichev, GPV Russia | |||
| 12.30 – 13.10 | Echo Awards Best Projects Charles Prescott, Vice President International, Direct Marketing Association, US | Integration of DM and sports marketing. Evgeniy Kokhanovskiy, Commercial Director, OAO “Perviy Kanal” (ORT) Agency of Sports Marketing, Russia | ||
| 13.10 – 13.30 | Railway Media – DM – advertising on Russian Railways Ildar Ziganshin, Marketing Director, Railway Media | |||
| 13.30 – 13.50 | New Opportunities with Trans-Promo Documents Victor Bäcker, Director, PrintSoft Russia | |||
| 13.50 – 14.40 | Lunch | |||
| 14.40 – 15.20 | Presentation of Projects of DM-Marathon Awards. Real DM cases of Russia | Non-addressed delivery. Round table | ||
| 15.20 – 16.00 | Coffee Break | |||
| 16.00 – 17.10 | ||||
| 17.10 – 17.50 | DM-Marathon. Awarding the winners. Closing of the conference | |||
| 19.00 – 23.00 | Final party | |||
September 22
Special Show of Andy Owen: “Direct marketing explained and explored”
Participants of the DMXXI conference get a discount of 50% and pay 157 Euro
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 | Разработка А-Реал Консалтинг 2007 |